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NEWS BY MARKET
AKQA lands Unilever and Nike business
by Benjamin Li 8-Jul-09, 12:11
SHANGHAI - AKQA has scooped the Chinese digital business for Unilever's Lipton...		 Naver relaunches in Japan
by David Blecken 8-Jul-09, 12:10
TOKYO - Naver, the Korean web portal, has entered the Japanese market for the...
China blocks Twitter in response to riots
by David Blecken 7-Jul-09, 12:11
BEIJING - The Chinese authorities have imposed a nationwide block on Twitter...		 D'Souza departs Proximity Singapore
by Asiya Bakht 7-Jul-09, 12:09
SINGAPORE - Meyrick D'Souza, the head of interactive for the Citibank account at...
Media hits 5,000 Twitter followers
by Staff reporters 7-Jul-09, 12:08
ASIA-PACIFIC - Media has built up a following of more than 5,000 on...		 HP partners with Cartoon Network
by Asiya Bakht 6-Jul-09, 11:46
SINGAPORE - Hewlett-Packard (HP) and Cartoon Network have teamed up to present an...
LG Mobile appoints MRM in Thailand
by Kenny Lim 6-Jul-09, 11:00
BANGKOK - LG Mobile has appointed MRM Worldwide as its agency-of-record for...		 Microsoft appoints Yeung as Hong Kong GM
by David Blecken 3-Jul-09, 17:02
HONG KONG - Microsoft has named Peter Yeung (pictured) as the new general manager...
MasterCard calls global digital pitch
by Anita Davis 3-Jul-09, 16:06
ASIA-PACIFIC - MasterCard is holding a global digital pitch, regional...		 Google set to boost ad revenue by 25 per cent in China
by Anita Davis 3-Jul-09, 16:04
BEIJING - Despite the recent controversy surrounding Google in China, the search...
Content
by Anita Davis 15-Jan-09, 11:11
ASIA-PACIFIC - Sina's entrance into the outdoor media sector through its...
Mobile
by Benjamin Li 2-Jul-09, 12:06
BEIJING - China Unicom has transferred its media account out of MediaCom Beijing...
Interactive
by Kenny Lim 26-Jun-09, 10:19
KUALA LUMPUR - Nissan has launched an integrated brand-building campaign in...
Analysis
All About... Media in 2013
2-Jul-09, 17:23
A PwC report predicts rapid change.
Case Studies
by Anita Davis 30-Oct-08, 16:47
When Nokia wanted to promote the versatility of its Nseries N82 handset among...
Profile
by Anita Davis 12-Feb-09, 11:17
Gary Wang may be one of the Chinese digital sector's most high-profile figures,...
In-Depth
A digital dilemma
Despite investing more in digital, brands are failing to...
by Michael Hoare 26-Mar-09, 15:59
 Hopes rise for a brighter digital future
The bleak economic outlook may hinder development of new...
by Tracey Furniss 10-Dec-08, 10:11
 The evolution for online news
From full-subscription business models to an industry-wide...
by Michael Hoare 31-Oct-08, 10:43
 Asian marketers' mobile content conundrum
Marketers are trying to work out how best to monetise mobile...
by David Murphy 31-Oct-08, 09:52
 Hitting the right notes
Asia is a healthy market for mobile music downloads, but...
by David Murphy 30-Oct-08, 17:01
 Birkin extols asia success
After three years in Asia, has Omnicom's Michael Birkin...
by Atifa Hargave-Silk 24-Sep-08, 11:57
Opinion

Perspective... Coming to an agency...

by David Tiltman 2-Jul-09
Is it me, or is Microsoft everywhere at the moment?

Perspective... IAB Singapore's...

by David Tiltman 18-Jun-09
The big news that emerged from last week's ad:tech Singapore was the launch of the Interactive Advertising Bureau(IAB)in the...

Perspective... Langham's video...

by David Tiltman 4-Jun-09
Imagine you are marketing a hotel.

Off the Fence... Is digital being...

4-Jun-09
Has the digital sector done a good job of showing how digital can be measured?
Masterclass
SMS marketing
by Jo Bowman 29-May-08, 14:59

Given the mobile penetration rates in Asia, SMS can be a powerful tool for marketers. But getting it right is far from easy, and brands risk causing serious offence if they break the rules. Effective SMS campaigns are based on permission, and are usually built into broader marketing activity
Data
More Singaporeans going online to become finance-savvy
by Kenny Lim 24-Oct-08, 15:17

SINGAPORE - A Google survey of Singaporean financial research and purchasing habits has found that nearly three out of four or 70 per cent the island state's residents go online to research financial products and services that interest them.
White Papers
How Axe used mobile to build its brand
by Suzie Hoban 2-Oct-08, 17:44

WHITE PAPER - I'm so sick of hearing about the great potential of mobile as a marketing and advertising channel. I'm sure the mobile industry is tired of hearing it too. Alas, mobile is still a minnow in an ocean of traditional media whales.
The Work

HTC | Hopes and Aspirations | Southeast Asia

8-Jul-09, 11:28

Taiwanese mobile handset manufacturer HTC is putting a pair of limited-edition Magic phones up for auction to support ECPAT International.
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Events
  • Spikes Asia
    16 - 18 September 2009
    Spikes Asia is the first asian advertising festival in Asia. The 3-day festival...
  • Asia-Pacific PR Awards 2009
    November 2009
    The Asia-Pacific PR Awards represent the highest accolade in the public relations...
  • Digital Media Awards 2009
    16 November 2009
    The Digital Media Awards honour the best in digital marketing and communications...
  • Agency of the Year 2009
    9 December 2009
    Celebrating industry achievements, the Agency of the Year awards recognises the...
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